About Si

Si Beales is a marketing consultant, media specialist and university academic with extensive expertise in marketing, management and entrepreneurship, working with brands such as Nike, Coca Cola, Canon and Levi’s

An award winning business person, Si founded and managed two successful businesses – Mind’s Eye Communications & Sarah Arnett Fashion before starting his media and marketing business, Doe Ray Media.

As a radio specialist, Si was formerly Head of Promotions & Sponsorship at LBC Radio. He has over 30 years’ experience in planning and buying media campaigns, primarily on radio but also in TV, press & digital.


As an academic, Si lectures at Nottingham Trent University (The Guardian’s University of the Year for 2019) in marketing, promotion & communication. His qualifications include PGCHE, FHEA and MA by Registered Project. Si has also worked with Central Saint Martins, London College of Fashion & Solent University


As a writer and industry commentator, Si has written for The Guardian, Vogue, Psychologies, and BA Business Life as well as being a contributor to the BBC.